About Us - Maui Media, LLC

The Prime Directive

  • Waste of any kind drives us bonkers.
  • If someone has a great idea but no one else ever hears about it, what does it matter?
  • If a business offers a first-class product or service, but isn't profitable because they're too shy to market, what’s the point?
  • If you need the information in a book, but you’re so bored reading it you never get beyond the first chapter, why bother?

We are a little bit obsessed about each project or title we choose to bring to your attention. We ask the following questions over and over:

Questions Image

It might be tempting to think of us as a book publisher, but that isn’t all we are.

Is Book Publishing Dead?

Gold Fish Jumping From Bowl

We’re committed to a publishing model that works for authors, for publishers, and for readers.

In a word: nope. It’s very much alive. Is it changing rapidly? Yes. Is this a good thing? Absolutely!

After decades of experience in traditional bricks-and-mortar bookselling, traditional “Big Six” book publishing, direct marketing and multi-million-dollar-business-building, our principals have long been saying that the centuries-old model of printing information on paper and using trucks to ship it to retail outlets is functionally obsolete.

Roughly 50% of books published each year ending up in landfills. What a waste of dead trees!

But wait, there’s more … the book industry is built on a tradition of 90 day returns that dates back to the Depression (but not before). This means that most books are sold on consignment. If you don’t buy that book in the store within three months, it’s simply returned!

Even setting aside the obvious problems for authors (their books don’t get a fair chance) and publishers (initial “sales” are not sales until the returns come back), the environmental impact of this business model is sobering.

In addition to the incredible waste of paper, the carbon footprint from the processing of wood into pulp, and the disappointment when authors realize their books are headed for the landfill, consider this:

The average book takes more than five gas-guzzling trips before it is bought by a reader. It goes from the printer to the publisher’s warehouse to the book distributor to the book wholesaler to the store. That’s four trips. If it’s bought within 90 days, it makes another trip home. If, heaven forfend, it’s not purchased within 90 days, it’s sent back through the system – and then may be sent back out to another retailer before it finally makes its way to the dump.

Does this sound like a sustainable system? It’s not. We joke that with so many round trips, the only company pulling a real profit from books is UPS.

With the global environment in a crisis and the ever-expanding evolution in communication technology, we at Maui Media have decided that ideas and information do not need to be trapped on paper.

(This does not mean books are dead. They’re just one of the many formats that may work for a project or title.)

Because of our concern over the environment, Maui Media deploys an army of contractors to work on projects that interest them – and we deliver as much as possible digitally.

Precious few trees are killed for our products, and most who work with us do not use fossil fuel to get to work.

Semi Truck Driving Down the Road

Why should books be shipped an average of five times before you get one in your hand?

Whether it is a traditional printed book, an eBook, a digital audiobook, a webinar, a video, or a social network, we use as many cutting edge communication methods as possible to reach a worldwide audience.

What Else?

In addition to the projects featured on this website, our principals offer consulting through their own websites.